Client reactivation

Client reactivation is the practice of systematically contacting past or dormant customers already in a business's own records — rather than buying new leads — to bring them back. Because these contacts have an existing relationship and are already qualified by having transacted once, reactivation typically converts at a higher rate and at a far lower cost per sale than acquiring a new customer. The constraint is almost never the list; it is having the phone hours to work it.