Solar & Energy
Meridian Solar
Melbourne, VIC · 18 staff · 5 install crews
A residential solar installer paying three figures per lead was losing half of them to slow callbacks. CallableAI made 60-second speed-to-lead automatic, chased every quote to a decision, and lifted installs 27% on identical ad spend — while its office team stopped being a status-call switchboard.
0%
more installs from identical ad spend
0
seconds — median enquiry-to-call time, down from 4 hours
0
point lift in quote-to-sign rate
0%
fewer status calls reaching the office team
The challenge
Meridian's economics were the industry's: leads bought from comparison sites and campaigns at three figures each, sold to homeowners collecting three quotes and going with whoever moved first. Their closers were good — when they got there. But site checks, installs and roof time meant the median callback took four hours, and the best leads were signed elsewhere by then.
Behind the funnel, sixty-plus open quotes aged in the CRM at any moment — each one a paid-for lead that stalled on a rebate question, a financing decision, or a spouse conversation nobody circled back for. And the office team spent most of every day answering "when's my install?"
The rollout
Weeks 1–2
Every lead source wired to CallableAI: comparison sites, web forms, campaign landing pages. Specialists call within 60 seconds, qualify on bill size and roof type, and book design consults straight into closers' calendars.
Weeks 3–4
Quote-chase cadence launched across the aged pipeline: day-3, day-7 and day-14 calls with rebate and financing answers loaded from Meridian's brief. Install-status answering switched on, connected to the job system.
Month 2–3
Battery win-back campaign called the previous two years' install base. Lead-source analytics tied every channel to signed installs rather than clicks; budget rebalanced twice in the first month.
“We tracked it honestly for the first time and it hurt: average callback time four hours, and the comparison-site leads were gone in one. Now we're first on the phone every single time, and the quote-chase cadence closes deals we'd have quietly lost. Same marketing budget. 27% more installs.”
Priya Raman · Managing Director, Meridian Solar
The results
Median speed-to-lead went from four hours to 54 seconds — and stayed there on weekends and evenings, when comparison-site shoppers actually research.
The quote-chase cadence lifted quote-to-sign by 11 points; the aged-pipeline sweep alone signed 19 systems that had been written off.
Status calls to the office dropped 60%, the battery campaign booked 31 assessments from the existing install base, and one underperforming lead source was cut entirely — funding the channel that converted at triple the rate.
Meridian's leads never got cheaper and its market never got easier. It just stopped paying for enquiries it couldn't answer fast enough — and started working every quote like the asset it already was.
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